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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Adding a secondary dimension takes the keyword query report...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Getting fresh keyword ideas is essential to any AdWords campaign. The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: The new graphical interface provides more in depth insights on ways to improve your...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. DoubleClick Campaign Manager Integration (Pilot)

  7. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream said this is an absolute must-fix in order to not only get the right eyes on your page, but to convert them and understand the value of your campaign as a whole. Keywords that have nothing to do with their business (due to poor keyword...