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Keyword Ad Campaign Performance

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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Adding a secondary dimension takes the keyword query report...