SEO News

Keyword Ad Campaign Installments

RSS
  1. Measuring a Text Ad's Effectiveness

    If you've been following previous installments of this column, you've probably spotted the obvious flaw in this ad group: the keywords are not as closely-related to each other as they should be. Testing and improving ad copy is essential to...

  2. Show Me the Money: Bidding for Profitability

    If you've followed the advice in previous installments regarding building tightly-themed ad groups, you won't need to be concerned at this point with individual keyword bids, since the few keywords in each ad group will likely exhibit similar...

  3. Killer PPC Ads: The Final Word

    I'll describe this relationship in detail in future installments that will teach best practices in landing page design and conversion optimization. The ad will be much less effective if the keyword list includes terms that are less-tightly related...

  4. PPC Keyword Sets: Words to the Wise

    of you will read this article, and future installments, and conclude that the methods I describe are way too time-consuming. The keyword list assembly process starts with defining our businesses customer personas, and then putting words related to...

  5. Creating PPC Campaigns: the 'Live or Die' Settings

    For a complete explanation, read the first few installments of my Content Advertising column.click to enlarge The campaign setup wizard guides you through a straightforward process of choosing campaign and ad group names, setting initial budgets...

  6. Killer Site Targeting: PPC Content Scrape & Bake Tools

    In the last two installments of this column, I described using tools and techniques for coming up with the best keyword sets for keyword-targeted content ad groups. I used the tool to find bodybuilding sites – to create a placement-targeted...