SEO News

Keyword Ad Campaign Content Advertising

RSS
  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Adding a secondary dimension takes the keyword query report...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Let's take a quick look at what some of the ways brands are using this time before the Super Bowl to build momentum around their ad campaign. Brands of all shapes and sizes need to be mindful of their audience to know how to reach them beyond the...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. Throughout 2013 and leading up to the IPO Twitter...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    For any content led link building campaign to be truly successful you should also consider what options there are to amplify reach, using key paid channels. Breaking the actual link earning process down is a really useful way of structuring the...