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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. The client decided to devise a plan to begin expanding their promote products via AdWords. You can link your YouTube account directly to your...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Here are three examples of how combining Google AdWords and...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Getting fresh keyword ideas is essential to any AdWords campaign. The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: Google announced an enhancement to the Opportunities tab in AdWords in November that...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates.

  7. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream recommends using all of the AdWords features available to you and use smarter keyword research to help you find better targeted, more cost-effective terms. WordStream's study compared the performance of AdWords advertisers with static...