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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. The client decided to devise a plan to begin expanding their promote products via AdWords. You can link your YouTube account directly to your...

  2. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. Use this plugin to help develop AdWords Scripts. The AdWords and Bing interfaces only go so far. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Any remarketing list can be added to an ad group in a search campaign, bringing an...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. Keyword/ad relevance They can provide unbelievable keyword opportunities that can inspire...