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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. The client decided to devise a plan to begin expanding their promote products via AdWords. You can link your YouTube account directly to your...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  3. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. Use this plugin to help develop AdWords Scripts. The AdWords and Bing interfaces only go so far. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Integrating Google AdWords and Google Analytics makes for a...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...