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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Many dive into keyword research without first taking a hard look at the business itself. Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot...

  2. SEO Game Change: Are You Setting the Right Expectations?

    You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    These two, while very different in optimization tactics, are fighting for the same customer and keyword term. The question I’ve been watching closely is how many brands out there have both paid and organic listings for a given keyword?

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    About 80 percent of the time, we follow a similar SEO process that includes keyword research, competitive analysis, site structure analysis, link analysis, recommendations, etc. We did perform keyword research/competitive analysis, etc.

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On search engines, it's all about the keyword. What's in a keyword? Broad match allows your ad to show on similar phrases and close variations of the keyword. We want to make our ads as relevant to the searcher as possible, so this involves...