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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. Analyze keyword data using a reputable keyword research tool and see what keywords your...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes It's easy to link to different pages in the site with the same keyword or use different keywords to link to...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Bidding by keyword in standard search campaigns will always give us the most control. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Determine the value of your traffic by both channel and keyword. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of benefits - they tend to...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google can now dynamically change the phone number based on the campaigns or keyword used. Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before...