By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for competitive keyword phrases. Since launching universal search results in 2007...
The real shame of the press release for links trend was all the sad attempts to drum up "news" or keyword stuff a headline. Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit.
Keyword in display URL vs.no keyword in display URL Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Enhanced campaigns get Google+ annotations and an...
We can now map that need state to web pages, keyword ads, display ads, and more. Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in...
After fetching each post's title tag, (necessary because some older articles had numeric, rather than keyword based URLs) I was able to use textalyser and Wordle to visualize the relative frequency at which major terms occurred from 2010 to 2013:
The same way that each keyword should have a unique bid based on it's profitability, so should each product. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed.
Both require being present in social spaces, good keyword research, having a nimble place to publish your content, as well as have a quick process for approval So your likes can infer intent, your connections like followers and friends infer a link...
Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. A new analysis says Google Image Search traffic is down 63 percent on average.
Keyword targeting should enable advertisers to more effectively target their campaigns. According to Malhotra, the early testers reported the use of keyword targeting had shown “users were significantly more likely to engage with promoted tweets...
With the introduction of Android 4, Google’s mobile OS is stripping keyword referral data as well, and will continue to do so as users upgrade and update. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious...
Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected from app stores, so play fair – stick with descriptive keywords that are relevant to the...
Engaged in keyword stuffing. How do we, as search marketing professionals, defeat the legacy of spam? The industry's reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to look at how the...
For the keyword "march madness 2013", there was a drastic change between February and March of this year, with searches increasing from 3,500 to 5,400 and results from 48.4 million to 784 million: The keyword "louisville cardinals" (which...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
You can see two spikes in 2012 search traffic for the keyword "get taxes done": the "responsible" searchers (end of January, when they start receiving their 1099s in the mail), and the "panic" searchers who waited until the very last minute, the...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Bing Ads and You: Enhanced Keyword Report Offers Top vs. Other, Keyword Status, and International Time Zone Support – Bing...
In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. Keep in mind competitors' change over time and vary by keyword.
This tool was developed in response to feedback that the current system, which consists of two tools, is awkward and clunky, requiring PPC marketers to navigate and work with a single keyword lists in different screens.
Note: Always isolate keyword variance by using single keyword exact match; isolate ad position variance by keeping the bid constant; and make sure ads rotate evenly. This ad group only has one exact match keyword.
