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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. And while that is true to some degree, it is also a view that is dangerously...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. In fact, when the subjects were asked what was top of mind when asked about a specific category keyword...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords? Review the keywords and keyword categories driving traffic to pages now that Panda 4.0 has rolled out. Once I heard the official announcement from Google's Matt Cutts, I...