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  1. Converged Media in Marketing Starts With Breaking Down Silos

    These were among the questions raised by the Creating Campaigns that Count: The Impact of Converged Media keynote panel on the third day of SES San Francisco 2013. That helps open the conversation. Why do marketers still consider, digital and...

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. The brands don't necessarily need to hijack the conversation. He started off discussing mobile and how Twitter users are more...

  3. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. But, trust me; you won’t want to miss either of the keynote speakers. Lunenfeld’s morning keynote on Wednesday, March 27, is on Optimizing Second...

  4. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In an fantastically fun and informative keynote, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book "Bringing Down the House" and the Kevin Spacey movie, "21. Use All Your Channels to Create a Conversation (Not...

  5. Facebook F8 Wrapup: Timeline, Ticker, GraphRank for Users & Marketers

    Two major announcements came out of the keynote: a new profile called Timeline, and a revamped Open Graph system with a new class of apps and analytics. The words “frictionless” and “serendipitous” were used to the point of almost meaninglessness...

  6. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    Susan Bratton, co-founder and CEO of Digital Life Media, opened SES San Francisco 2011 this morning with her keynote Conversion Triggers. She shared what she called an epiphany for her in a quote from David Garfinkel, author of Fast Effective Copy...