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  1. Twitter Ads: Are You Wasting Money on Mobile?

    Users on a mobile device are less likely to fill out a form because it’s more of a hassle using the small keyboard and a bigger disruption in their browsing. Let's examine the layout, data, and results from the device targeting experiment for you...

  2. It Pays to Play by the Rules - Compliance, Accessibility and SEO

    Simple things such as proper use of alt text to describe images, using descriptive anchor text to describe internal links rather than "click here," making sure that someone can use the Enter key on their keyboard to submit information rather than...