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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Creating a thorough plan at least six months in advance will be key. The biggest impression I was left with from the World Cup, and that was probably shared with me around the globe, was the U.S.goalie Tim Howard's ability to defend the ball as...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    I've shared the segment for each of these here: With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of...

  3. Forget Big Content – Small Content Is Critical to Search Success

    From an audience perspective, we've already discussed why that isn't a good thing, but there is now another key reason for focusing as much on the "little things" as those big-hitting campaigns – and it's all about traffic opportunity.

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Beal shared a number of reputational blunders that he had witnessed and gave tips on how these can be avoided. All seemed to enjoy the opportunity to interact and network with key industry experts. I've loved every moment working as publisher with...

  5. 4 UX Tips That Will Improve Your Content Strategy

    The last question is key. Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I think that's the key to getting that shared and then growing relationships with influencers. Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more.

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    To say that we've been blown away is an understatement. OK, it's a saying we've all heard a million of times, but for one very good reason – because it's true. To celebrate its first year, the Vine team shared some of the most memorable videos...

  8. 7 Content Marketing Tips to Recover From Google Penguin

    I've been turned down by many top blogs. The key to success is range. If you've been featured in a notable publication or website, say so on the front page. This is the key to Penguin recovery. Removing them might help the recovery process, and you...