SEO News

Key Points

  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    When clients recover from Panda, I’m quick to explain a few key points. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The distinctly different paths taken by these natural competitors points to two important lessons: A diversified link-building strategy is the key Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have...

  3. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. Ultimately, you can answer questions that your standard content metrics can’t tell you, such as: Am I...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    After you come across an example of a strategy done well, it's a good idea to note the points you found exemplary. Here are some key takeaways from what Sun Life Financial is doing really well: Repurposing content is the key.