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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    You also need to identify the decision points in the task flow, as these are the critical points requiring specific knowledge by the user. The five key things to look for in a user observation are: Optimizing is the key to differentiating your site...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    You drive the conversation by identifying trends, formulating well thought-out points, and taking them to highly visible venues to begin to share. If nothing else, remember this one key takeaway: the most effective thought leadership efforts are...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Take these nuggets into the next step to validate which product features and benefits are your key points of leverage. Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    What are your unique selling points vs your competitors? So unless every user was influenced by the same touchpoints we are absolutely making our brand less visible for some users at key moments. I'm going to tell you why you should be excited, and...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Create a List of Persona Pain Points Creating a list of persona pain points is a common marketing strategy to address the needs of your audience. In SEO, one of the greatest pain points we've faced recently is the issue of "(not provided)" keywords.