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Key Points

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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Multi-channel touch points are even more valuable for social advertising," Marin reported. This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    You also need to identify the decision points in the task flow, as these are the critical points requiring specific knowledge by the user. The five key things to look for in a user observation are: Optimizing is the key to differentiating your site...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Take these nuggets into the next step to validate which product features and benefits are your key points of leverage. Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    What are your unique selling points vs your competitors? So unless every user was influenced by the same touchpoints we are absolutely making our brand less visible for some users at key moments. I'm going to tell you why you should be excited, and...