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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    After you come across an example of a strategy done well, it's a good idea to note the points you found exemplary. Here are some key takeaways from what Sun Life Financial is doing really well: Repurposing content is the key.

  2. Forget Big Content – Small Content Is Critical to Search Success

    Ultimately, you're looking to create a flow of content that has peaks and troughs and it is the small, regular content ideas that will give you those important "low points. We've already discussed how changing search behavior is pushing traffic...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    And on tablets, that number grew 2 percentage points as well to 68 percent. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    What follows are some starting points about how to use your mobile engagement performance to identify common issues and fix them. Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Multi-channel touch points are even more valuable for social advertising," Marin reported. This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads...