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Key Performance Indicators

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  1. Introducing the Local Marketing Adoption Curve

    The outcome of the walk stage should be improved brand visibility (as measured by such key performance indicators (KPIs) as improved rankings). During the walk stage, your data analytics should be complete enough to help you identify opportunities...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    All monthly key performance indicators were normalized to January 2013 where appropriate, instead of exposing absolute values. Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google...

  3. Adobe Adds Cloud-Based Mobile Services

    App Analytics: A new, app-centric user interface provides key performance indicators and data visualizations with insights about user engagement, retention, and monetization. Key features include: Hot on the heels of releasing six major features to...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...