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Key Performance Indicators

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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    All monthly key performance indicators were normalized to January 2013 where appropriate, instead of exposing absolute values. Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google...

  2. Adobe Adds Cloud-Based Mobile Services

    App Analytics: A new, app-centric user interface provides key performance indicators and data visualizations with insights about user engagement, retention, and monetization. Key features include: Hot on the heels of releasing six major features to...

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin looked at key performance indicators across U.S.advertisers and agencies that manage more than $5 billion in annualized paid search spend through the Marin platform. Our data and findings skew towards the behavior of larger advertisers, and...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...