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Key Performance Indicator

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  1. Do the PPC Engines Reward the Right Behaviors?

    ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. Google rewards advertisers (or at least experienced advertisers) with a nearly endless number of levers to pull to...

  2. Creating an Effective Keyword Portfolio Means Understanding the Search Landscape

    In this case, it's a solid indicator of ranking likelihood. It is more often misused as a measure of self-worth than actual site performance. Key Takeaways Generally speaking, the focus shifts from informational to product-based, meaning domain...