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Key Performance Indicator

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  1. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. In web marketing, multiple channels work together to boost return on...

  2. Do the PPC Engines Reward the Right Behaviors?

    ROI is their primary key performance indicator (KPI) – in other words, the advertiser wants the most sales at the lowest cost. Google rewards advertisers (or at least experienced advertisers) with a nearly endless number of levers to pull to...

  3. Creating an Effective Keyword Portfolio Means Understanding the Search Landscape

    In this case, it's a solid indicator of ranking likelihood. It is more often misused as a measure of self-worth than actual site performance. Key Takeaways Generally speaking, the focus shifts from informational to product-based, meaning domain...