Although SERPs are still a good indicator of success, you cannot judge overall success by these metrics alone. Provide granular data that enables them to identify goals and view performance. Or, educate them on focus of big picture for results, not...
The term KPI means “key performance indicator,” which inherently means that there is subjectivity involved. Search marketers are both blessed and cursed as a result of the amazing access we have to performance data.
This Thursday, Linkdex VP of Product Matt Roberts and SEO-PR President/Co-Founder Greg Jarboe appear on SEW Weekly to discuss how geo-rankings affect SEO, particularly when organic rankings are a key performance indicator for marketers.
Including dynamic share counts gives you a means of measuring engagement and shares could be one key performance indicator (KPI) you monitor. All are valid questions that typically don’t fall under the vendor’s purview, but are still key components...
Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance indicator of your SEO campaign? The Linkdex geo-ranking research also contained some other key findings:
So, the implicit assumption that 'doing nothing' is bad, is complicated by the fact that doing nothing could just as easily be taken as an indicator of customer satisfaction. Furthermore this concept of shared accountability is built into most paid...
There is still an over-reliance on using the number of Facebook Fans as a key performance indicator. Number of Facebook Fans Isn’t a Key Performance Metric A new report from comScore and Facebook examines how social media marketing works and offers...
In that sense, it is more of a pure keyword targeting metric - a below average rating could be a strong indicator that you are bidding on the wrong keyword or not properly anticipating what people are really looking for when they do this search.
While previous SEO metrics such as rankings and traffic are still a good indicator of SEO success, they aren’t a clear measurement of performance at a business level. SEO measurement now needs to ensure that the key performance indicators (KPIs...
The number of unique keyword visits your site gets per month (or whatever time period) is another vital health indicator. If you're going to get anything out of a search engine optimization (SEO) campaign, whether you're working on it yourself or...
In this case, it's a solid indicator of ranking likelihood. It is more often misused as a measure of self-worth than actual site performance. Key Takeaways Generally speaking, the focus shifts from informational to product-based, meaning domain...
We'll frequently look to rate of indexation as a primary key performance indicator for reputation management initiatives. If you want to know what first impressions are being made online about your brand or organization, just Google yourself.
Mine Search Queries: Search queries, the actual phrase someone types vs.the keyword/match type you buy, are the closest indicator of your prospects' intent. Either the key already exists in both systems or you have to pass the key to one of them.
This shows how many pages rank sufficiently well enough to be found by searchers, which is one useful indicator of SEO success to date. But the Main KPIs Need to Come From Your Own Performance Figures
According to a study by Microsoft, comScore, and Eyeblaster, dwell time, i.e.the time spent on a site or ad, is a key performance indicator for ad campaigns. The objective is important here to consider whether dwell time is a good indicator for...
A logical extension to selecting keyword fights you can win, optimizing around conversion performance is a B2B SEO's primary indicator that you're winning some fights! Optimize For Conversion Performance
This goes beyond just Bing's growth, and is an also an indicator of the recent rebound in the stock market. These topics are interesting and valuable to discuss; however, let's look at a few data points around some performance metrics we've noticed...
A quick indicator of irrelevant content is a whole bunch of users hitting your Web site and leaving without clicking a thing. Scannability is key, because people don't like to read long paragraphs online.
In an earlier column, I provided some simple formulas associated with this key performance indicator: Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors.
As this is such an important time of year for e-commerce companies and a key indicator of how well the rest of the quarter is going to run, we must be very careful of how sites are maintained and operated during such times.
