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Key Performance Indicator

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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your site. Goal Completions: Low goal completions won't negatively impact your organic performance or invoke the wrath of Panda...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Sure, we may find that certain products just don't stack up well and they don't meet our key performance indicator (KPI) requirements, but we may also find a handful of products that do well if we try them out again – especially since these...

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. In web marketing, multiple channels work together to boost return on...