SEO News

Key Decisions

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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. In the report, xAd and Telmetrics said that while the majority of overall commerce activity was still happening in...

  2. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    The report also shows that 51 percent of travelers globally use social media to inform their travel decisions. Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Many decisions and actions are reversible and do not need extensive study. What has been the key to Amazon's growth and success? The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    So are we able to make good decisions from this? So unless every user was influenced by the same touchpoints we are absolutely making our brand less visible for some users at key moments. I'm going to tell you why you should be excited, and why you...

  7. Using the DMAIC Process for SEO Projects

    Decisions are based on measurement and data. If you take it back to your desk, you may miss some of the key elements that are causing the problem like redundant loops. On top of that we need to make sure we are offering a good return on investment...

  8. 4 Ways to Expand PLA Success in 2014

    As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. PLAs have become a key component of driving online sales, and as the format becomes more sophisticated, retailers will...