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Key Decisions

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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    How will that overly obvious statement actually guide design decisions during your project? While task analysis is a key component to any successful design effort, it's only the first step. Task analysis is a key function of the problem definition...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions. Here are some key takeaways from what Sun Life Financial is doing really well:

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. Sure, we may find that certain products just don't stack up well and they don...

  4. 10 Shocking Facts About Content Marketing Today

    With the number of consumers turning to social networking to make buying decisions, B2C companies are viewing content marketing as the key to expanding their client base. This statistic highlights one key factor that anyone who uses the Web can't...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. In the report, xAd and Telmetrics said that while the majority of overall commerce activity was still happening in...

  6. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    The report also shows that 51 percent of travelers globally use social media to inform their travel decisions. Another key trend reported by Kenshoo indicates the travel and leisure industry drives the highest click-through rate (CTR) for paid...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    An experiment will be applied to a portion of the traffic to make more data-driven decisions based on the test results. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months...

  8. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Many decisions and actions are reversible and do not need extensive study. What has been the key to Amazon's growth and success? The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive...