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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Shopping campaigns are great at allowing us to organize our inventory and push key lines. If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering your whole...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The key to accurate A/B testing is to hold all variables constant while testing only one of them. Content, in the way we treat content these days, is the combination of message and format. Similar questions should be asked on every type of content...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Finding the right combination of marketing method and landing page can have significant...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    It is the combination of content and influence that inspires action. The key to gaining the cooperation of influential experts is all about presenting them with a content opportunity that benefits them as much as it benefits you.

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Was that a key moment in NDN's history? In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. Distribution of video to premium publishers was always part of the model, but it quickly...

  6. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project...

  7. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Content promotion is key to gaining natural links. Perhaps "the truth" is that "search" engine optimization has gotten to the point where we need to refer to it as "digital marketing optimization" or "web presence optimization", or some combination...

  8. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. However, missing one of these key elements can have a detrimental impact on your website's ability to convert.

  9. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    A Penguin 2.0 and 2.1 Combination Punch You wouldn’t think a Penguin can pack a combination punch, but it has in several situations I’ve analyzed recently (where companies reached out to me complaining of a Penguin 2.1 hit, after a Penguin 2.0 hit.

  10. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    I've helped a number of companies deal with Panda's wrath since February 2011, and business owners typically exhibit some combination of fear, frustration, and anger when they contact me. Maybe they include removing doorway pages, cutting down on...