SEO News

Key Change

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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This change really means that as marketers and brands, we need to pay attention to how we're approaching mobile," he said. As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. From an audience perspective, we've already discussed why...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? If you have selected a page within the report already, clicking these links will take you...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. But, after five years at the helm with three of the most prestigious brands in the digital marketing industry, it’s time for a change, a new direction and new...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    The key to gaining the cooperation of influential experts is all about presenting them with a content opportunity that benefits them as much as it benefits you. Change how a brand is perceived. Right?