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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    So the key is doing the digging to uncover the gems. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success. That's why today, marketers need trusted data more than ever.

  3. Influence the Influencers: The Magic of Co-Created Social Content

    The key to gaining the cooperation of influential experts is all about presenting them with a content opportunity that benefits them as much as it benefits you. Somehow people that love you and what you do gather together and say all kinds of nice...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. They also consistently displayed the key features that...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    The five key things to look for in a user observation are: Optimizing is the key to differentiating your site from the rest of the herd. A key approach to automating some of the task involves applying your user personas to determine where the task...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Twitter says key takeaways from this case study are: Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.