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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    In this KISSmetrics blog post, 100 case studies (yes, that many) are listed with accompanying pictures and key takeaways for each. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  2. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  3. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Given what the research tells us about headline preferences and what leading indicators like Clickhole say about reader tolerance of headline, we think there are several key takeaways for marketers. The best content with a boring headline that does...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    The key to success when it comes to PR efforts is all about who you know. Follow these key reporters and producers. Applying this tool to key members on your media list, you can find out their core interests, passions, and common themes they have...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for the key users and their key tasks. While task analysis is a key component to any successful design effort, it's...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Creating a thorough plan at least six months in advance will be key. If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest of the...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such...