Kevin Weil, director of product management at Twitter, explained the evolving advertising platform model in a blog post: "Our Promoted Products are auction-based, where winners are determined by engagement rate and bids.
Today we're introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet to all followers," Twitter product manager Kevin Weil wrote in a blog post.
Li Evans, Kim Krause Berg, Greg Meyers, Debbie Weil, Geoff Livingston and Will Reynolds are just some of the featured speakers. Our own Kevin Ryan will be speaking, along with many other well known names in our space.
