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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    As illustrated by the six degrees of separation from actor Kevin Bacon phenomenon, you never know who your friend's friends are. Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Associations within niche (partner sites, mentions, celebrity writers) Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if...

  3. Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’

    Have you ever played the game Six Degrees of Kevin Bacon? Google now provides answers when you search for an actor's Bacon Number, which is the number of connections between Kevin Bacon and the actor in your query.

  4. World IPv6 Launch: What it Means for Content Owners & SEO

    Bing’s IPv6 rollout will also be global and geographic targeting precision will increase as adoption by users grows, according to Kevin Boske, IPv6 Program Manager for Bing. He said there may be a few properties where an immediate upgrade would...

  5. Biggest Search Events of 2011 & Predictions for 2012

    There’s also been no real quick fix to this and for some sites it’s been such a long way back that they’ve had to change their whole business model in order to react! This has caused lots of problems for SEOs and webmasters, with many sites...

  6. Top 10 Most Significant Search & Social Marketing Stories of 2011

    There have been countless theories as to why Digg failed, from the unpopular changes made to the UI, Digg’s attempt at democratizing the front page by limiting power users’ influence, to its founder, Kevin Rose resigning… The reality is these all...