The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. But we found gaps and shortcuts in their algorithm, which we used to take our sites and clients to the top.
Most Commented: #Runnerup How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People by Kevin Gibbons Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller
This means finding a list of media opportunities, blog placement sites, creative content ideas, etc. Get on their radar: Find out which social media sites they use and then share their content and connect with them – just don’t go overboard!
Google AdWords is obviously a good start for keyword research, but don't just leave it there - use UberSuggest for a wider range of suggestions, Google Trends for seasonality, the SEOgadget content strategy tool for more topical ideas and sites...
Have you ever played the game Six Degrees of Kevin Bacon? Google now provides answers when you search for an actor's Bacon Number, which is the number of connections between Kevin Bacon and the actor in your query.
Bing’s IPv6 rollout will also be global and geographic targeting precision will increase as adoption by users grows, according to Kevin Boske, IPv6 Program Manager for Bing. He said there may be a few properties where an immediate upgrade would...
Who wants to dig through thousands of rows full of Excel data to try and replicate links or sit for hours on end submitting to directories or article sites? However, the tale of the tape reveals that content marketing has a distinct advantage over...
Blogging is a great way to build a personal brand – plus it opens doors to further opportunities such as writing on higher profile sites, conference/event speaking or media interviews, meaning that you can leverage your online profile even further.
This then takes things a step further for e-commerce sites, by applying conversion rate and average order value figures to calculate the value of that traffic in terms of predicted revenue generated. This leads into creating a project plan to help...
Kevin Allocca, YouTube Trends manager, observed, “According to YouTube data, searches for ‘snow’ videos generally peak in December, which could mean that while we like to take in the winter weather when it first arrives, we are not excited about...
But the paid search community almost never discusses them (a point Kevin Lee made two years ago). Topics – Groups of related sites built around one specific topic, for example home improvement. Display network targeting works either through managed...
There’s also been no real quick fix to this and for some sites it’s been such a long way back that they’ve had to change their whole business model in order to react! This has caused lots of problems for SEOs and webmasters, with many sites...
There have been countless theories as to why Digg failed, from the unpopular changes made to the UI, Digg’s attempt at democratizing the front page by limiting power users’ influence, to its founder, Kevin Rose resigning… The reality is these all...
There is no perfect data source, so anything you get you also have to take with a grain of salt," Kevin Lee, CEO of search marketing firm Didit told Advertising Age. Other notables include large travel sites Expedia ($92 million) and Priceline ($67...
Your personal code of ethics might allow you to scrape content from other sites, but you need to prioritize your customers' interests. Now, more sophisticated algorithms and the rise of social media mean the web is a far more demanding place.
Larry is extremely privacy sensitive," said Kevin Lee, co-founder of Didit and a ClickZ columnist. These firms obtain cookie-linked search activity from a combination of e-commerce sites, vertical auto sites, and other engines.
Special thanks to all who contributed to this post on Twitter: Andy Groller, Cassie Allinger, Kevin Hill, Lisa Sanner, Luke Alley, Matt Umbro, Michelle Morgan, Andrew Baker, and James Hume. For all they know, sites with additional links are just...
In addition to review sites, Google includes reviews on businesses’ Places listings. Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your pages.
How to Entertain Your Facebook Fans by Kevin Gibbons Twenty-six Internet companies, including Google, tomorrow will lodge a complaint with France's State Council, the country's highest judical body, in opposition of a decree that forces sites to...
Protecting Yourself on Social Media Sites Every online business or professional needs to maintain a healthy level of complete paranoia about the web in order to protect themselves. A recent article particularly brought home the importance of this.
