A lot has changed in the search engine optimization (SEO) industry during the past year. Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve.
Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before rushing into this, why not start off by just keeping things simple instead?
Most Commented: #Runnerup How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People by Kevin Gibbons It's always interesting to see what is the most popular content of the year. But. Any content writer knows that it is impossible to...
Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in marketing campaigns. At BlueGlassX, Greg Boser went as far to predict that agile marketing is going to be the new buzzword of 2013:
One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc within the industry. I ran a poll a while back asking what the best term to use was - content...
Both content marketing and authorship are extremely important. But one thing that is commonly overlooked in content marketing - and search in general: the importance of people. Why Are People So Important?
Last month I attended SES in San Francisco and saw some great presentations, as always covering the ever-changing world of search. Having recently launched a content marketing agency, the session that stood out to me the most was the convergence of...
For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win new customers. Not to mention the advertising and marketing that goes behind it to get into that position in the first place.
Content marketing is a great SEO strategy – even better better than link building. Shifting your strategy from search marketing to content marketing is increasingly leading to higher search rankings and more organic traffic.
Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers.
Google authorship is big on the agenda for a lot of SEOs at the moment, and rightly so considering how heavily Google is looking to push this into search results. Creating a personal brand is incredibly valuable toward building and strengthening...
Kevin Gibbons wrote a great post showing how you can treat SEO forecasting like PPC and help to attribute accordingly. However, how we get to that final acquisition metric and how we optimize our search engine optimization (SEO) and social media...
Image credit: Nate Swart/Flickr The inbound link is a powerful piece of optimization. So much so that some bloggers and businesses don't care how they get these links. That's why you so often see deliberately contentious headlines like the...
However, Kevin Gibbons on eConsultancy, pointed out that Wikipedia’s dominance on Google isn’t a complete mystery. While Google is often criticized for having a Wikipedia bias, it isn’t the only search engine that has one.
The way clients view SEO has evolved and grown-up a lot over recent years. SEO measurement now needs to ensure that the key performance indicators (KPIs) from campaigns are based around return on investment (ROI) and revenue.
We've found that clients knowledge of SEO and mindset has been shifting for the last couple of years, especially towards looking at SEO from a business/marketing perspective," said Kevin Gibbons, from SEOptimise and Search Engine Watch author.
New year, new PPC campaign. Here are some tips for making your PPC campaign stand out from the crowd this year. Know Your Product It seems obvious, but you need to know your product well enough to sell it with just a handful of words.
Everybody's been talking about search in 2011, but what were the events that helped to shape the search landscape of the year? We ran a poll on SEOptimise in order to find out. While the biggest search impact of 2011 might not come as much of a...
Just a few years ago, search engines could be fooled into believing your site was useful as long as you regularly published keyword-rich content. Now, more sophisticated algorithms and the rise of social media mean the web is a far more demanding...
WordPress has made it very easy for small businesses to have a website that is easy to update and maintain, but do you know how to optimize your WordPress site so that it has the best chance of appearing at the top of your customers' search results?
