SEO News

Kevin Gibbons

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  1. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google authorship. But sometimes it can be easy to get caught up within our own bubble, so I wanted to see how (or if) brands have adopted Google...

  2. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Quite often it can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you can go into detail on this, but before rushing into this, why not start off by just keeping things simple instead?

  3. Is Agile Marketing the Future of Search in 2013?

    Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in marketing campaigns. At BlueGlassX, Greg Boser went as far to predict that agile marketing is going to be the new buzzword of 2013:

  4. It Doesn't Matter What You Call Your Online Strategy!

    One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc within the industry. I ran a poll a while back asking what the best term to use was - content...

  5. Biggest Search Events of 2011 & Predictions for 2012

    Everybody's been talking about search in 2011, but what were the events that helped to shape the search landscape of the year? We ran a poll on SEOptimise in order to find out. While the biggest search impact of 2011 might not come as much of a...