So it's no wonder that the Institute for Advertising Ethics also has big names at its helm too - Procter & Gamble, Omnicom, Interpublic or Ketchum. The advertising industry is launching its own PR campaign by way of setting up an Institute for...
Continue reading of Women Bloggers Willing to Share About Marketing to Women Posted by Nathania Johnson Jul 27, 2009 A new survey by Ketchum shows that 53% of attendees to the popular BlogHer conference are willing to share information or...
A new survey by Ketchum shows that 53% of attendees to the popular BlogHer conference are willing to share information or feedback they've gathered from their blog to help better market to women. What do you think of Ketchum's survey?
Paul Rand, partner, global chief development and innovation officer, Ketchum The Word of Mouth Marketing Association (WOMMA) has named its first elected board of directors. WOMMA's new directors are: Idil Cakim, director, Burson-Marsteller
