Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
These platforms integrate directly with larger bid management platforms like Kenshoo/Marin or can be exported to excel and combined with other reporting bulk sheets like AdWords or Bing. URL parameters are the ideal way to measure responses from...
But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held Acquisio and Kenshoo. In September 2012, Forrester analyzed Adobe, Google/DoubleClick, IgnitionOne, Kenshoo, and Marin.
Will have no impact on other PPC channels.rd Party Tools – Acquisio, Marin, Kenshoo, etc. This bidding method allows you to set maximum bid levels for Actions, Reach, Social Impressions and CPC. So here is a question: How are you managing your bids?
So say Kenshoo Social and Resolution Media in their latest Social Media Insights report, Men Are Cheap: Efficient Gender Targeting with Facebook Ads. Kenshoo also released data recently that showed their Social clients grew ad spend on Facebook by...
Adobe is responsible for 11 percent of top 20 expenses and is followed by Kenshoo who has 9.3 percent with their xg4ken tracking domain. With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a...
In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...
Kenshoo’s Aaron Goldman referred back to Beane’s presentation, as he explained why companies are failing in moving from impression-based to engagement-based measurement, in the panel discussion following the keynote.
Many other tool providers take a more comprehensive view of the relationship between SEO and PPC with Kenshoo and Covario teaming up on SEO, PPC, social, and local. As the role of SEO develops and converges with social media, we're beginning to see...
The synergy between both the Channel Intelligence and Acquisio platforms is interesting as it will help both companies compete with other enterprise PPC bid management platforms such as Marin Software and Kenshoo who are aggressively targeting...
Aaron Goldman of Kenshoo told Search Engine Watch they’re seeing the same trending in their data. In their analysis of over 12 billion search advertising impressions, Kenshoo saw a 40 percent YoY increase in Thanksgiving Day retail revenue driven...
Kenshoo will drive traffic to these sites, as it does best. You can select the products you want to advertise, then select Google, Facebook and others," said Kenshoo Local GM Sivan Metzger. Director of Platform Katie Mitic rehashed the virtues of...
Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In describing the terms of their licensing agreement, Covario said they will, “utilize...
Kenshoo, SearchIgnite and Efficient Frontier have all released reports recently which corroborate the story. How to Gain Competitive Insight With Social Media - Social Media Examiner Social Media Marketing
Kenshoo, SearchIgnite and Efficient Frontier have all released reports recently which corroborate the story. Google Vs Competitors: Mobile/Social Everyone is saying it: U.S. Search spend significantly increased in Q4 of 2010.
Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday by Jonathan Allen Social Media Pros and Cons - ClickZ It comes with a bunch of different names but the app promising to show you who has viewed your Facebook profile is a...
Kenshoo Register now for SES Chicago 2010, the Leading Search & Social Marketing Event, taking place October 18-22! Research and planning for new accounts or campaign expansion. This includes things like keyword research, display research, and...
Bits and bobs to keep up with search agency news: Kenshoo & SapientNitro, ClickEquations, and more Kenshoo, the search engine marketing platform, said its Kenshoo Search arm will power the search engine marketing of interactive marketing firm...
Bits and bobs to keep up with search agency news: Magnetic, Kenshoo, WebVisible, Covario, BLiNQ, Ace Metrix and BrightRoll. Kenshoo won a contract from Havas Digital to become its exclusive partner for search engine marketing.
