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  1. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Travelers from the Asia-Pacific region relied more heavily on social for inspiration, with 70 percent indicating they use the channel when making travel plans, according to Kenshoo. Kenshoo recently released an industry spotlight report for the...

  2. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The study showed a positive lift in average order value as well when the two ad channels were paired together, with a...

  3. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  4. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In describing the terms of their licensing agreement, Covario said they will, “utilize...