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  1. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The study showed a positive lift in average order value as well when the two ad channels were paired together, with a...

  2. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  3. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In describing the terms of their licensing agreement, Covario said they will, “utilize...