Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. Revenue based bid rules: Specifically catering to retail, tools like...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. The report is based on aggregate data from approximately $3 billion worth of campaigns managed...
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
These platforms integrate directly with larger bid management platforms like Kenshoo/Marin or can be exported to excel and combined with other reporting bulk sheets like AdWords or Bing. While self-reported data is leaps and bounds better than no...
But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held Acquisio and Kenshoo. In September 2012, Forrester analyzed Adobe, Google/DoubleClick, IgnitionOne, Kenshoo, and Marin.
Will have no impact on other PPC channels.rd Party Tools – Acquisio, Marin, Kenshoo, etc. But it is essential to the health and performance of your campaigns. So here is a question: How are you managing your bids?
Three key themes emerged in Q4, according to reports from Kenshoo, Marin, and Covario: Kenshoo reported more than 60 percent growth YoY in Thanksgiving Day traffic. This won’t change, especially as analysts question the impact of Facebook’s Graph...
Tablets accounted for 18.02 percent of UK PPC clicks and 18.31 percent of conversions, according to data released by Kenshoo. There's no doubt that tablet ownership is growing month-on-month in the U.S.
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently.
Shopping continues to migrate online, and U.S retailers saw their biggest fluctuations of the season to date on what most now consider to be the biggest days for online shopping: Thanksgiving Day and Cyber Monday,” said Aaron Goldman, Kenshoo CMO.
Automated Bidding: Automated bidding rules through platforms like Marin, Kenshoo, and SearchForce create management efficiences and can improve overall return on advertising spend. These challenges tend to be compounded as the budgets increase and...
So say Kenshoo Social and Resolution Media in their latest Social Media Insights report, Men Are Cheap: Efficient Gender Targeting with Facebook Ads. Kenshoo and Resolution offer a few tips to make the most of these insights in gender targeting on...
Adobe is responsible for 11 percent of top 20 expenses and is followed by Kenshoo who has 9.3 percent with their xg4ken tracking domain. With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a...
In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...
Kenshoo’s Aaron Goldman referred back to Beane’s presentation, as he explained why companies are failing in moving from impression-based to engagement-based measurement, in the panel discussion following the keynote.
Many other tool providers take a more comprehensive view of the relationship between SEO and PPC with Kenshoo and Covario teaming up on SEO, PPC, social, and local. Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent...
In addition, paid search budgets increased 31 percent over 2010, while click costs, click-through rates (CTRs), and mobile shopping all showed strong growth, according to Kenshoo. The 2011 holiday shopping season in the U.S.was a true battle for...
The synergy between both the Channel Intelligence and Acquisio platforms is interesting as it will help both companies compete with other enterprise PPC bid management platforms such as Marin Software and Kenshoo who are aggressively targeting...
Aaron Goldman of Kenshoo told Search Engine Watch they’re seeing the same trending in their data. In their analysis of over 12 billion search advertising impressions, Kenshoo saw a 40 percent YoY increase in Thanksgiving Day retail revenue driven...
