SEO and public relations have much potential for synergy. Not only can you get media coverage, you can encourage editorial links. One basic PR practice that works well for link building is the 12-month planner.
Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped.
The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in “integrated science and thought. A nexialist was able to see the connections between different disciplines that others could not see, was...
Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Such stories leave a trail behind them that can provide a rich stream of quality link prospects.
No one links to boring pages. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion. Yet somewhere hidden within any client there’s a reservoir of passion that can be used to create...
As Ken McGaffin, former marketer for WordTracker so brilliantly states in 10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013, there's a tremendous cascade effect on links as a result of good PR.
Another PR professional is Ken Deutsch, EVP of JPA, a healthcare communications firm and a seasoned specialist in public affairs. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each...
One of the biggest mistakes traditional PR can make, especially when they're issuing a report as an exclusive is not to publish the report on their own site," says Ken Deutsch of JPA.com. One of the problems with public relations is that you can't...
Market surveys can be a rich source of unique, original content. What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be generated from survey results.
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. Here’s a practical example. Several years ago, I was working on a project for an...
Big thanks to Eric for helping continue the BizDev link building interview series that started with Ken McGaffin last month! Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon).
Ken McGaffin, CMO of the keyword tool Wordtracker, is one of the handful of link builders I studied obsessively in 2007 as I became a contractor and went on to form a link building agency. Ken McGaffin: First, I'd say that the term "BizDev Link...
Ken McGaffin will speak during the How to Become a Link Magnet session on Day 1 of SES London. Journalists can be hard to contact, there's no guarantee of getting your story covered, and even if it is covered, there's no guaranteed that you'll...
But they guy who originally tipped me off about this trend was Ken McGaffin of Wordtracker, who told me at SES London 2008 that journalists were coming to grips with keyword research. Ken McGaffin, WordTracker, SES London 2008 Keyword Research
According to Ken McGaffin, CMO at Wordtracker, "By analyzing competitor links and links to important blogs and news sites, you can quickly build a picture of an online community of websites around any specific topic or market sector.
According to Ken McGaffin, Chief Marketing . Today's Top Story: SageLewis Obama's Link Strategy Fuels Election Victory LINK LOVE Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary...
People have a ton of questions about all sorts of things and people will go straight to a search engine to find the answers," according to Ken McGaffin, Chief Marketing Officer of Wordtracker. Ken McGaffin, WordTracker, SES London 2008 Keyword...
And knowing how busy people are, we insisted that Aaron cut out the fluff and get to the meat of what you really need to know,” said Ken McGaffin, the CMO Wordtracker.com, in a press release issued over the weekend.
At the recent SES in London, Wordtracker CMO Ken McGaffin raved about the results of "keyword creativity" seminars he has been leading with household brands that were revealing unique market insights into both offline and online customer...
Ken McGaffin of Wordtracker Keyword Research at SES London 2008Ken McGaffin, the Chief Marketing Officer of Wordtracker, discusses some of the most interesting trends in keyword research at SES London 2008.
