Adding to the importance of mobile, the Kelsey research group says mobile will exceed desktop search in 2015. So how can you build a site that addresses current and future cross-media challenges? In the jam-packed Next Generation Site Architecture...
Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. BIA/Kelsey projects that mobile will account for over three percent of local ad revenues by 2016.
Local advertising spend is expected to experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion, according to local media space advisory group BIA Kelsey.
During BIA/Kelsey’s recent Deals3D conference, Facebook announced “Link, Like, Love,” allowing users to link their Facebook and AMEX accounts. If you don’t have the insight to target customers based on purchase history, you’re operating in the dark...
This is what we were expecting to hear, especially in light of a recent BIA/Kelsey report, which projects that locally targeted ads will make up 70% of mobile ad spending by 2015. Sharing is part of the reason platforms like Groupon and other daily...
In March, BIA/Kelsey predicted U.S.daily deal site revenues would reach $1.25 billion this year. According to a report by Local Offer Network, 322 deal sites exist today, compared to 61 group-buying sites the same time last year.
Since then, I had the chance to interview Foursquare GM Evan Cohen on stage at BIA/Kelsey's ILM East conference. Flash mobs and group buying dynamics in a mobile atmosphere are behind some of our [v 3.0” specials and certainly we'll be doing more...
According to BIA/Kelsey, online local advertising in the U.S.will reach nearly $20 billion this year, up 26 percent from last year. David Barksdale, a 27-year-old former Google engineer, repeatedly took advantage of his position as a member of an...
According to a 2009 report by The Kelsey Group, 15 percent of queries have a local modifier. You've heard a lot about the popularity of the iPhone, and the new release of Motorola's Droid. These phones, as well as many others on the market and even...
For the first time, SMBs used more online advertising than traditional media advertising, according to the "Local Commerce Monitor Wave XIII," from The Kelsey Group and ConStat. September is here. The season is once again changing, the economy is...
In other words, this extends the reach of Internet yellow pages (IYP) to include Google results, where lots of local search is happening (about 11 percent of Google's 8.5 billion monthly searches according to The Kelsey Group).
Recent forecast data from The Kelsey Group says it's around 11 percent. The Kelsey Group's U.S. These types of searches see high levels of engagement from users, and drive qualified traffic (of the analog variety) to local stores, said NearbyNow...
The Kelsey Group recently published statistics on U.S. Keith Hagen, who commented on the article, posted this link to his site that keeps a list of local search engines and directories. It's a good idea to check this list for more providers to get...
The mobile Web holds more than 50 million users in the U.S.about 25 percent of the number of online users), a figure The Kelsey Group expects will nearly double over the next five years. This is an extension of its existing AdSense for Mobile...
The last point is important, as Kelsey Group data historically has shown SMB personal search use as a leading indicator of their own ad spending. Last month in "Local Search: Where's the Love? we looked at local search's struggles to get recognition.
This will open up the market considerably and drive local online video from a $10.9 million market in 2007 to $1.5 billion in 2012, as projected by the Kelsey Group. At the Kelsey Group's Interactive Local Media Conference last month, local online...
Local search and geo-targeting will be key subjects at The Kelsey Group's ILM:08 Conference, November 19-21, in Santa Clara, California. A related piece to this puzzle involves national advertisers supporting their local stores with rich media ads...
This topic will be covered further at The Kelsey Group's ILM '08 conference from November 19-21 in Santa Clara, California. Now it's time to ask when ROBO's time will come. ROBO (research online, buy offline) is the concept that a growing volume of...
The need to bridge the gap between the online and offline worlds stuck out as a key issue during a pair of local search sessions run by the Kelsey Group at SES San Jose last week. This plays out in a few important ways.
Matt Cutts, Software Engineer Guru, Google, draws a crowd following the Orion Keynote Panel: Technical & Information Giants at SES San Jose 2008 (Photo by Kelsey Jarboe) Its determination was on display today at the Search Engine Strategies...
