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Kelsey Group

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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    According to BIA/Kelsey, online local advertising in the U.S.will reach nearly $20 billion this year, up 26 percent from last year. David Barksdale, a 27-year-old former Google engineer, repeatedly took advantage of his position as a member of an...

  2. Skype Dials in to Local Search

    In other words, this extends the reach of Internet yellow pages (IYP) to include Google results, where lots of local search is happening (about 11 percent of Google's 8.5 billion monthly searches according to The Kelsey Group).

  3. Getting Closer to Mobile Local Search's Day

    Recent forecast data from The Kelsey Group says it's around 11 percent. The Kelsey Group's U.S. These types of searches see high levels of engagement from users, and drive qualified traffic (of the analog variety) to local stores, said NearbyNow...

  4. Local Search 101, Part 2

    The Kelsey Group recently published statistics on U.S. Keith Hagen, who commented on the article, posted this link to his site that keeps a list of local search engines and directories. It's a good idea to check this list for more providers to get...

  5. Replicating the Web: Will Google Dominate Mobile Search?

    The mobile Web holds more than 50 million users in the U.S.about 25 percent of the number of online users), a figure The Kelsey Group expects will nearly double over the next five years. This is an extension of its existing AdSense for Mobile...

  6. Of Local Search, Love Meters, and Raking Leaves

    The last point is important, as Kelsey Group data historically has shown SMB personal search use as a leading indicator of their own ad spending. Last month in "Local Search: Where's the Love? we looked at local search's struggles to get recognition.

  7. Local Search: Where's the Love?

    This will open up the market considerably and drive local online video from a $10.9 million market in 2007 to $1.5 billion in 2012, as projected by the Kelsey Group. At the Kelsey Group's Interactive Local Media Conference last month, local online...

  8. The Future of Online Ads: Location, Location, Location

    Local search and geo-targeting will be key subjects at The Kelsey Group's ILM:08 Conference, November 19-21, in Santa Clara, California. A related piece to this puzzle involves national advertisers supporting their local stores with rich media ads...

  9. When will ROBO's Time Come?

    This topic will be covered further at The Kelsey Group's ILM '08 conference from November 19-21 in Santa Clara, California. Now it's time to ask when ROBO's time will come. ROBO (research online, buy offline) is the concept that a growing volume of...

  10. SES San Jose 2008: Top Stories from Day 2

    Matt Cutts, Software Engineer Guru, Google, draws a crowd following the Orion Keynote Panel: Technical & Information Giants at SES San Jose 2008 (Photo by Kelsey Jarboe) Its determination was on display today at the Search Engine Strategies...