SEO News

Kelly

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and...

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This holiday shopping season, global retailers doubled down on their...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. It's a seller's market. That is if you're selling digital marketing services in...

  6. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Kelly Winters of Facebook shared a memorable case study during her session at SES San Francisco that showed how a company with a good idea and a killer engagement strategy was able to rely solely on Facebook to generate new and repeat business.