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Keep Simple Stupid

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  1. How Advanced Marketers Will Use Facebook in 2012

    This discussion goes beyond tracking simple key performance indicators (KPIs) within some marketing dashboard that spits out monthly reporting with +/- percentages. It’s The Data, Stupid As Chase McMichael, President of InfiniGraph, told me...

  2. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    In order to keep the economy moving they have to keep churn going, as newer accounts tend to shop more (after all, they don't have enormous inventories already bursting to the seams with stuff), and old ones for various reasons slip away.

  3. Beyond the Click: What Shoppers Need Now - SES San Francisco

    KISS (Keep It Simple, Stupid) Keep Up, or Get Out We're approaching the end of Day 2 here at SES San Francisco, and it's almost time to don your hat for tonight's Black Hat, White Hat event. But hold your horses -- we've got one more session to go.

  4. Testing Your Online Business Plan

    Work on using good site structure and follow the KISS (Keep It Simple Stupid) method of organization. I love these e-mails because they give me great ideas about how to explain and approach writing about marketing small businesses online.

  5. Keep Your Ideas Simple and Increase Conversions

    Keep it Simple (Stupid) -- the Rule of KISS One of the attributes he expanded upon was "simple. I decided to test this one myself and ran a simple experiment. Simple So, avoiding "decision paralysis" is one key aspect of keeping an idea simple.

    Published
  6. Visually Impaired Search

    The visual ranking concept is simple, yet infinitely complex at the same time. Generically speaking, people are either too stupid or lazy to label images appropriately, so a better mousetrap was in order.