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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Freshness or signs that your site is alive and growing. For now, I'll just acknowledge that it's an area of concern that will continue to evolve and that it's something you should keep your eye on. Many have gone so far as to ask whether SEO as a...

  2. The Role of #Hashtags in Social Media and Search

    This hashtag has since become a case study of what can go wrong with hashtags and kept alive by consumer tweets using the #McDStories hashtag. Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize...

  3. Social Media Automation: A Beginner's Guide for Small Business Owners

    Rather than avoiding social media entirely, small businesses should recognize that these secondary benefits are critical and to automate as much as possible to keep costs down. Use software to schedule posts so your feeds look alive when you are...

  4. Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress

    As was suspected at the outset, Twitter's purchase seems to have been an acquihire, and I doubt there was ever any serious plan to keep Posterous alive for the long term. Twitter bought Posterous last March, basically as a talent acquisition, for...

  5. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    There’s always room for improvement, so we’re going to keep working on getting the mix right. Which means the long tail is alive and well. A big change seems to be underway on Google, most likely designed to give brands more control of the search...