As Katie Paine of The Measurement Standard wrote, "Goldman Sachs Has Amassed All 3 Vital Ingredients For Permanent Reputation Damage. Paine concluded, "Only after their stock fell by 23% and shareholders got antsy did they launch a PR charm offensive.
Measuring ROI on social media with Katie Paine (kevin.lexblog.com) The best presentation at last week's Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy Officer of Coremetrics, on measuring ROI...
Katie D. Paine, CEO of KDPaine & Partners, discussed Social Media Measurement: Establishing ROI. I've just finished attending Day 1 of the PRSA International Conference in San Diego. Arianna Huffington, founder of The Huffington Post, was the...
As my fellow social media measurement colleague, Katie Paine says about measuring "hits" -- HITS basically are How Idiots Track Success. There's a lot of debate around whether social media marketing can be measured.
And Katie Paine, my predecessor at Lotus, is a third. Among the many pithy and insightful comments within his article is this one: "I think traditional PR firms may be on their way out. Go, read it now.
