Facebook's potentially sprawling ad network is emerging slowly but surely. The company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of one the social giant has been doing for the...
Dorm decor, fall school fashion, and search engines? Microsoft wanted to show young women that its Bing search engine is worth checking out, so when it threw down the gauntlet last week encouraging people to test its search engine against Google's...
The beginnings of the long-awaited Facebook ad network could be here. Facebook ads have began running on Zynga.com. Facebook display ad units including Sponsored Stories are now being served on Zynga.com, the casual games site from the company...
Who says 140 characters are enough? A new feature on Twitter could help advertisers enhance their creative messaging on the social platform. The company has introduced an updated version of expanded tweets that can include additional content like...
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012.
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform. The move brings to fruition promises of the AdMob acquisition, which was approved by the...
Yahoo has unveiled its answer to big data-driven audience targeting. The company's new Genome offering combines the huge inventory capacity of the network it's formed with AOL and MSN with Yahoo data and an added layer of third-party data from...
Kate Kaye, a Senior Editor at ClickZ News, says, “Online video – from in-banner and streaming video advertising to short films on YouTube – is poised to have a greater impact on the 2012 Presidential race than any election before it.
Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages. While many mentions of Amazon from early Pinterest adopters refer to the rainforest...
Bennett shoes and Kate Spade purses to iPhone cases, laptop bags, and Reyka Vodka. Pinterest is now the third most popular social networking site in the U.S.and could help foster "meaningful connections" between retailers and consumers.
Kate Kaye wrote Google Responds to Lawmakers' Privacy Policy Concerns Google was on the hot seat as online privacy concerns swirled in Washington, D.C.where the Data Privacy Day event was held last Thursday.
Facebook shared user IDs with advertisers, allowing them to tie Facebook data to information gleaned about users on other sites, according to the Federal Trade Commission, which unveiled a privacy settlement with the company yesterday.
Brands like Al Jazeera English hope to attract more followers to their Google+ pages while Bank of America has had its brand hijacked by a phony account on the platform. Now, Google wants to help brands employ professional services to manage their...
Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. A proliferation of mobile inventory is infiltrating exchanges, and the introduction of new app inventory into the large...
As Kate Kaye of ClickZ reported yesterday, "Tea Partiers Were Most Active Social Site Users in 2010. There's an old adage that recommends that you "fish where the fish are. Well, President Barack Obama was answering questions on YouTube yesterday...
Kate Kaye, author of Campaign '08: A Turning Point for Digital Media. I should disclose that I'm one of them. Why can't I give you a more precise number? Because I'm sure that I'm missing some names. But, all three of the keynote speakers have...
But Kate Kaye of ClickZ News and I will be focused on how the digital strategies and tactics popularized by the 2008 U.S.presidential election will translate to the 2010 election in Britain. According to BBC News, Prime Minister Gordon Brown has...
A panel entitled, "Digital Media Meets Party Politics," was moderated by Kate Kaye, Senior Editor, ClickZ News. Digital Media meets party politics with Kate Kaye, ClickZ at SES London 2010 After the session, Saha left the conference before Kaye...
On Wednesday, February 17, Kate Kaye, Senior Editor of ClickZ News, will moderate a sesson entitled "Social Media Meets Party Politics. Kaye will help answer those questions in a discussion with representatives of those three parties' digital...
Kate Kaye at ClickZ.com is reporting that the Utah House has passed H.B.which is another law the state is considering to regulate keywords advertising. The Senate has until Thursday to pass the law, as Utah's legislature only meets 45 days a year.
