When it comes to global smartphone share, Android leads at 51.2 percent, followed by iOS at 43.5 percent, and Windows at 4.1 percent, Kantar Worldpanel reported. Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future...
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Kantar Media says that the restaurant and automotive industries were the most likely to use both advertising video platforms in the...
Download the full whitepaper, Seeing Between the Lines of the Search and the Click, from the Kantar Media Compete website. How important is it to be on top? In search marketing, the difference between a first and second place listing can be huge...
Google's ad spending is now comparable to Apple, Microsoft, and Yahoo, according to new data from Kantar Media. This is up four times from $56 million in 2010, according to Kantar Media. This is a sign of good old-fashioned competition," David...
The digital ad market ended 2011 on a down note, with investments in search and display both falling about 6 percent in the final quarter, according to new data from Kantar Media. The contrast of resilient TV spending and waning budget allocations...
Kantar Media took a crack at estimating Google ad spend, last month revealing the 20 largest U.S.search advertisers of 2011. Keep in mind while comparing their list to Wordstream’s that Kantar Media evaluated data from the first three quarters of...
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S.down 2.9 percent in the third quarter, at least according to a new report from WPP's...
Despite statements like this and many others, Kantar Media, a unit of ad giant WPP, is trying to figure out the exact numbers that the search giant is making. Kantar began estimating Google's search spending in the U.S.last spring, basing their...
Kantar Begins Reporting Paid Search, Amazon Dominates Spending - MediaPost Companies Doing Social Media Right and Why - Social Media Examiner Social Media Marketing Search Industry News All eyes on new CEO as Google reports first-quarter results...
Confirming the trends put forward by comScore in April, a study by Kantar Media's Compete brings further evidence that local search on smartphones has become a prime lead generation contributor for businesses.
Last year, the Super Bowl ranked in $213 million in advertising revenue, according to Kantar Media, until recently known as TNS Media Intelligence. But, according to comScore Media Metrix, 128.1 million viewers watched more than 12 billion videos...
