SEO News

K–12 Education

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    In addition to being the first animated Doodle 4 Google winner and appearing on Google's homepage all day today, she won a $30,000 college scholarship for herself and a $50,000 Google for Education technology grant for her school, Island Trees...

  3. Doodle 4 Google 2014 Contest has Begun

    Additionally, the winner will receive not only a $30,000 college scholarship, but also a $50,000 technology grant for his or her school, courtesy of Google for Education. Lee Magpili, LEGO Education robotics designer

  4. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for...

  5. Photos & Videos as Social Currency: The People Behind Content Creation & Curation

    These people are more apt to have at least some college education and are fairly evenly distributed across income brackets. Curators, like creators, tend to have at least some college education. Again, they are apt to have at least some college...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Are your 65-year old female customers with college education apt to respond to the same product benefits as your 18-year old single male students? Advanced Targeting goes further and allows marketers to set parameters according to personal...

  7. Some Googlers Don't Want Their Kids Using Google Products

    OLPC's mission is to provide a means for learning, self-expression, and exploration to the nearly two billion children of the developing world with little or no access to education. Seems many Google executives have children enrolled in the Waldorf...

  8. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    Its strength, both current and potential, is unknown; the panel identified a lack of user education as a potential stumbling block in +1's path to popularity and regular use by the average reader. Here are just a few search and social media...