If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance...
Make sure you use text and images in your blast. On the right, recipients can click the link to the deal online, and a good amount of text that tells the reader what the blast consists of, there's also the brand name within the image box before it...
When it comes to more traditional media, anchor text links have always been a sticky issue. Setting aside the merits and issues surrounding press releases in the current climate, I wanted to get the PR professional perspective on approaching...
Similarly, PPC ads are written in such a way to trigger the 'bolding' of ad text against their match types. Google Instant is no different, and the eye-tracking screenshot below taken from the presentation, shows how users are still looking for the...
Always use left-justified text. Do text and background colors clash, or assault the senses? Black text on white background is best. Font sizes: Use 10-12 point fonts for most body text. Underlines: Don't use underlines in regular text.
Remember that quality is king – if the opportunity includes a great looking listing on a high traffic site, a higher cost is justified versus a simple text link buried on a page full of text links. One of the most daunting tasks a small business...
For example, Craigslist founder, Craig Newmark, still uses text-based Pine as his email program. Their choices are justified, they believe, by what the user community asks for. The San Franscisco Weekly reports in the article Craig$list.com, that...
One leading reason is that they may be hoping the anchor text will help them rank well for the terms they've bought -- especially in that they are getting links from a fairly "trusted" site like XML.com.
While this has often frustrated legitimate content providers, search engines have justified this less than forthcoming approach as necessary, to prevent site owners from gaming the system in their favor.
In the case of Terra Lycos and FindWhat, Terra Lycos won't say what the exact split will be but did confirm that the percentage is more than it gets from Overture -- justified in that it is doing the "heavy lifting" in terms of marketing.
So it's a risky tactic for webmasters to use, even if they feel it's justified. Likewise, a search from the FAST Pictures database will also contain top ranked results from the text database. In short, cloaking is the classic "bait and switch...
