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  1. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    Just a quick story before we jump into this. This single statement simultaneously acknowledged the clear success in beating our past numbers, and ultimate failure in demonstrating our performance against other relevant television networks.

  2. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The jump would represent a growth rate of over 18 percent over the next five years. Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams.

  3. Make the Most of Your Social Media Interactions: 9 Tips

    In the quest to be innovative, many marketers jump on social platform bandwagons before doing their due diligence to determine if a particular platform is a fit for their audience. While you may not be ready to jump headfirst into paying a...

  4. Google+ Waiting For 'Hypergrowth', Partners With Flipboard

    Google+ Waiting to Make Jump Into Hypergrowth Many of the most successful social networks took four years to get to the hypergrowth stage. He also said that he believes the value Google+ offers users over other social networks is its Hangouts.

  5. Real Names: Google+, Government & The Identity Ecosystem

    But wait let’s not jump the gun, let’s read some more of the document, or “strategy” as outlined. The National Strategy for Trusted Identities in Cyberspace (NSTIC or Strategy) charts a course for the public and private sectors to collaborate to...

  6. Facebook Insights: 6 Areas You Need to Monitor for Effective Messaging

    Try not to jump to conclusions without substantial proof, however. The image above shows traffic was driven from bookmarking sites and other social networks, as well as through e-mail. Facebook Insights has proved to be my favorite part about...