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  1. How to Optimize Your Content Strategy With Social Listening

    While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be better used creating something your audience is asking for. It can help you find new keywords to target via paid search, find new networks...

  2. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    Just a quick story before we jump into this. This single statement simultaneously acknowledged the clear success in beating our past numbers, and ultimate failure in demonstrating our performance against other relevant television networks.

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The jump would represent a growth rate of over 18 percent over the next five years. Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams.

  4. Make the Most of Your Social Media Interactions: 9 Tips

    In the quest to be innovative, many marketers jump on social platform bandwagons before doing their due diligence to determine if a particular platform is a fit for their audience. While you may not be ready to jump headfirst into paying a...

  5. Google+ Waiting For 'Hypergrowth', Partners With Flipboard

    Google+ Waiting to Make Jump Into Hypergrowth Many of the most successful social networks took four years to get to the hypergrowth stage. He also said that he believes the value Google+ offers users over other social networks is its Hangouts.