SEO News

Journey Into Space

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  1. Drive Your Clicks In-Store With Local Inventory Ads

    It simplifies the purchase journey of users, which will always help minimize drop-offs. Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space is much easier to track and...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then apply them one at a time to take a deeper dive into user behavior across the customer journey. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    An evolution of technology and processes that support strategies for reaching the right customers with the right information across the buyers journey. I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles...

  6. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Consumers have changed the way they navigate the web along their customer journey. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space...

  7. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    For most people, a good love story is watching the journey from initial attraction, to wooing, to the challenge or roadblock right before the end that makes a truly epic love story. The investment in finding a space, and stocking product would be a...