SEO News

Journey

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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    There’s a limitation of measuring a buyer’s journey cross screens and determining the level of impact. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new...

  3. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Customer Journey: Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle. More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that...

  4. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    Without this first step in your site migration, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources in your journey to a new site. If you’re not familiar with the term, a site migration is a project where a...

  5. SEO Roles of Engagement: Stimulate, Don't Alienate!

    At the stimulus stage of the consumer decision journey, where the goal of specific content distribution is purely for awareness (i.e.the introduction of a new product or brand), a call to action may not even be required, and an embedded link may...

  6. Measuring Content Success: 2013’s Key Data Challenge

    While it doesn’t give you the full journey picture that the Channel Groupings report does it is a simple way of ensuring you understand the value of specific pieces of content. Following years of technology obsession the realization has dawned on...

  7. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    But brands need to be smarter than this and consider the entire customer journey. IBM’s method of counting only the last referral doesn’t paint a clear picture of the sales journey it took for each of those site visitors to land on the site and...

  8. Focus on Who, What and How Before Crowdfunding Your Project

    Gagnon's journey started in August 2011 at a Las Vegas shoe show to do market research. Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without a clear strategy and agile...