SEO News

Journey

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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Consumers have changed the way they navigate the web along their customer journey. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    This allows you to tie the loop and use her Mobile opt-in as a part of the overall journey. So then the last point Fleck wanted to make about the customer journey was pushing her the promotional messages based on her engagement.

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Recent research from the Unruly Social Video Lab has found there is a huge...

  4. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    Today's Google Doodle takes visitors on an animated journey through Sendak's alternate storybook worlds, and ends with a gathering of the creatures from his tales in celebration of the author. Maurice Sendak was born on this date 85 years ago.

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then apply them one at a time to take a deeper dive into user behavior across the customer journey. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find...

  6. Google CEO Larry Page Suffers From Rare Voice Health Issue

    In this journey I have learned a lot more about voice issues. Thanks a bunch to my amazing wife Lucy, for her companionship through this journey and for helping oversee this project and get it off the ground.

  7. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...

  8. Mobile Marketing: Connecting With Your Audience on the Move

    There’s a limitation of measuring a buyer’s journey cross screens and determining the level of impact. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new...

  9. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Customer Journey: Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle. More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that...

  10. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    Without this first step in your site migration, the entire project is likely to be mismanaged, and you’ll end up wasting money and resources in your journey to a new site. If you’re not familiar with the term, a site migration is a project where a...