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  1. 5 Rules to Effectively Use Press Releases for Links

    If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. Press release marketing has come under a lot more scrutiny...

  2. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Producing videos, establishing relationships with media/journalists, and evaluating when you'll get the most exposure from your press releases. Not only that, local journalists will be more inclined to connect with you because you are local – a...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    But HARO is also great for writers and journalists who want to find real or unusual stories that they would not normally come across. We partnered with well-regarded Pulitzer Prize-winning investigative journalists to develop expose pieces on the...

  4. Creative Link Prospecting: Following a News Story

    Breaking news stories have a fantastic momentum that pulls people to them – they attract journalists, bloggers, and experts who write regularly about the topic of the breaking news. MuckRack.com provides subscription-based database of journalists...

  5. How to Create ‘Passion Pieces’ That Inspire People to Link

    And their passion brings them to the attention of passing journalists as in this piece on the National Post: Journalists and writers are always on the lookout for businesses that are somewhat out of the ordinary and therefore newsworthy.

  6. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    HitTail enables bloggers, journalists and SEOs to find that one good keyword that has the best chance of getting that one good placement on the front page of Google. New CEO, Rob Walling's plan was to quietly relaunch his new acquisition with as...

  7. Leveraging Twitter & Facebook Ads at #SESChi

    We targeted to journalists and people who work at publications like the New York Times or Mashable,” she explains. Merry Morud and Justin Freid know social ads. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing...

  8. Rupert Murdoch Outfoxed? Google Can Resume 'Stealing' His Content

    In reaction, Murdoch pulled up the drawbridge and jumped behind a paywall to stop Google from benefitting from his journalists' work, and then saw his newspapers' readerships fall. Media magnate Rupert Murdoch has backed down from blocking Google...