Businesses are asking for very talented writers who are former journalists along with a boatload of other skills and only paying $12 an hour. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or...
Muck Rack and HARO for finding publication opportunities and journalists Their objectives are to drive business leads, influence customer markets and grow brand presence and authority. More importantly, 87 percent of respondents indicated that...
Often, journalists are looking for ideas and sources to save time. Media contacts are always looking for sources to help fuel their columns and the quality of their content and nothing is better than having journalists knock on your door.
Offer to be a source for any local journalists – odds are they won’t have a story right away, but when they do they’ll know who to come to I’ve had great experiences involving local link building throughout campaigns, gaining traction within very...
Journalists, move over. You’ll reach one in 10 journalists that way! A 2013 TekGroup online newsroom survey reports a 45 percent increase of journalists flocking to Twitter with the intentions to follow company news announcements and track follow...
Verified pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” the site notes in a blog post announcing the news.
Journalists are likely to be aware of such holidays and so will be on the look out for stories – especially if the stories have a creative or unusual angle. And interest is also likely to be high among the bloggers and journalists who comment on...
Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by Jamil Jonna. For example, here is an excerpt from the Society of Professional Journalists Code of Ethics:
If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. Press release marketing has come under a lot more scrutiny...
Producing videos, establishing relationships with media/journalists, and evaluating when you'll get the most exposure from your press releases. Not only that, local journalists will be more inclined to connect with you because you are local – a...
If you’d like some help on interviewing people who pitch, check out a great little book, “Interviewing for Journalists” by Sally Adams and Wynford Hicks. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped.
If you aren't careful, you could be leading a team made up of members who spend all watching TED talks or annoying Wall Street Journal journalists with guest post pitches. Managing an outreach team can be a daunting task, as you are essentially in...
Having access to verified information from real people who are authoritative helps journalists and other opinion leaders separate fact from fiction. The need to design and deploy a next-generation site architecture that maximizes your chances of...
But HARO is also great for writers and journalists who want to find real or unusual stories that they would not normally come across. We partnered with well-regarded Pulitzer Prize-winning investigative journalists to develop expose pieces on the...
The online newsroom provides a way to deliver news 24/7, not just for journalists, but also for visitors of your website. The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds brands in her new book...
Journalists are trained to be critical. Journalists read news releases to find out what's being promoted and whether it's worth a story. Here are a few tips from journalists on giving your content the right spin:
Breaking news stories have a fantastic momentum that pulls people to them – they attract journalists, bloggers, and experts who write regularly about the topic of the breaking news. MuckRack.com provides subscription-based database of journalists...
Remember that Journalists use social media also. In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics.
Less than 30 percent use multimedia with a with a news release and only 14 percent of news releases are search optimized.percent of journalists and editors say images and video are important.percent are connecting their newsroom to their social...
And their passion brings them to the attention of passing journalists as in this piece on the National Post: Journalists and writers are always on the lookout for businesses that are somewhat out of the ordinary and therefore newsworthy.
