If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. Press release marketing has come under a lot more scrutiny...
Producing videos, establishing relationships with media/journalists, and evaluating when you'll get the most exposure from your press releases. Not only that, local journalists will be more inclined to connect with you because you are local – a...
If you’d like some help on interviewing people who pitch, check out a great little book, “Interviewing for Journalists” by Sally Adams and Wynford Hicks. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped.
If you aren't careful, you could be leading a team made up of members who spend all watching TED talks or annoying Wall Street Journal journalists with guest post pitches. Managing an outreach team can be a daunting task, as you are essentially in...
Having access to verified information from real people who are authoritative helps journalists and other opinion leaders separate fact from fiction. The need to design and deploy a next-generation site architecture that maximizes your chances of...
But HARO is also great for writers and journalists who want to find real or unusual stories that they would not normally come across. We partnered with well-regarded Pulitzer Prize-winning investigative journalists to develop expose pieces on the...
The online newsroom provides a way to deliver news 24/7, not just for journalists, but also for visitors of your website. The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds brands in her new book...
Journalists are trained to be critical. Journalists read news releases to find out what's being promoted and whether it's worth a story. Here are a few tips from journalists on giving your content the right spin:
Breaking news stories have a fantastic momentum that pulls people to them – they attract journalists, bloggers, and experts who write regularly about the topic of the breaking news. MuckRack.com provides subscription-based database of journalists...
Remember that Journalists use social media also. In the SES London Day 3 keynote, Weintraub talked about methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics.
Less than 30 percent use multimedia with a with a news release and only 14 percent of news releases are search optimized.percent of journalists and editors say images and video are important.percent are connecting their newsroom to their social...
And their passion brings them to the attention of passing journalists as in this piece on the National Post: Journalists and writers are always on the lookout for businesses that are somewhat out of the ordinary and therefore newsworthy.
HitTail enables bloggers, journalists and SEOs to find that one good keyword that has the best chance of getting that one good placement on the front page of Google. New CEO, Rob Walling's plan was to quietly relaunch his new acquisition with as...
Journalists will often quote, comment or enlarge upon other journalist’s work. Say you approach 10 journalists and you get nothing but two reply and say I’m not interested because it’s not exactly what I do – you’ll get a better idea of what will...
Let bloggers, journalists, and industry experts who are active in the area know about it. Case in point? The New York City Open Data Project kicked off in 2010 and enshrined into law by Mayor Bloomberg in 2012, the effort aims to make all sorts of...
The data you generate is unique and therefore more attractive to journalists and bloggers. We want to show how important online newsrooms are to journalists, how frequently they visit them and what they expect to see when they get there,” said...
We targeted to journalists and people who work at publications like the New York Times or Mashable,” she explains. Merry Morud and Justin Freid know social ads. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing...
Journalists and bloggers love writing about survey results – there’s something inherently attractive and newsworthy about the numbers and charts in a story. The results easily create the charts and stories that journalists and bloggers love.
There’s so much in this data for journalists, academics, and anybody who’s curious about the world to explore, and we’d love to see what you find," wrote Yossi Matias, Senior Engineering Director in Search.
In reaction, Murdoch pulled up the drawbridge and jumped behind a paywall to stop Google from benefitting from his journalists' work, and then saw his newspapers' readerships fall. Media magnate Rupert Murdoch has backed down from blocking Google...
