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Journalists

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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. Teach your PR and content marketing department to work as reporters, act like journalists. Staffed largely by professional journalists, the NASA Public Affairs Office...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work. Maximizing return on investment is the key to all marketing activity and in digital PR...

  3. How to Plan Effectively for Content Marketing in 2014

    In the world of online marketing, doing public relations (PR) right is about understanding the "how," "when," and "where" of influential bloggers, reporters, and journalists. Further, the relevance of high quality and frequent content around market...

  4. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    But some journalists say this type of tampering with results is against the First Amendment. Journalists React to Regulations, Citing the First Amendment Before Google stepped in with its mighty algorithm, many states had already tried to regulate...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Media Marketing, Monitoring, Engagement San Francisco, a group for PR and Communications Managers, Marketing Strategists and Directors, Social Media Experts, Bloggers, and Journalists; Nine Bay Area Meetup Groups plan to attend the SES San...

  6. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    Journalists, writers, and bloggers – and their readers – are attracted by human stories. Are some industries just too boring for link building? This is a very common question. Amid terrific stories being shared, written about, and linked to every...

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Press release content helps reach journalists, influencers, and consumers. Since then, journalists have relied on press releases to help track company news and come up with story angles and sources. Google's most recent update to their defintions...

  8. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    Develop relationships with journalists on LinkedIn. It helps to build business. In the "good news" bucket, there's relationship development. You'll find opportunities to share other people's content, to thank them for sharing yours ("Thanks for the...

  9. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    It's not just about writing for journalists anymore, it's about writing to people who have a relevant connection to your brand – the influencers are the most critical and those will include journalists," said Jason Kintzler, PitchEngine CEO and...