Brand Journalist Wizards Don't Exist for $12 per Hour What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
Figuring out how to become legitimately part of a story can go a long way once you’ve established a relationship with the journalist. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of...
Journalist Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and loyalty with people in your vertical. Not only will it be a longer-term effort that just spamming people for...
Focusing on recruiting a Pulitzer Prize winning journalist to create an investigative piece that would stand head and shoulders above competing content, pushed Terakeet outside their normal sphere of work – with excellent results.
To get a journalist’s attention, press releases need to get a journalist’s interest and engage that journalist enough to publish it. Hyperbole has to be edited out, causing more work for the journalist.
Every tweet shown is a tweet or retweet from a verified journalist. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Such stories leave a trail behind them that can provide a rich stream of quality link prospects.
In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. While most brands report having an online newsroom as part of the company website...
Ask your client, “if you were going to be interviewed by a top industry journalist or blogger, what questions would you most like to be asked? Some of the most important pages in telling a client’s story are as dull as dishwater – and without an...
What PR knows is that one good article with the right placement (normally a publication) is the difference between getting picked up by the journalist community and going nowhere. New CEO, Rob Walling's plan was to quietly relaunch his new...
Journalists will often quote, comment or enlarge upon other journalist’s work. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other.
Perhaps because of the policy of the publication, the journalist has no power to give you a link. One of the problems with public relations is that you can't always guarantee editorial coverage. And when you do score some major media coverage, the...
Plus at many of these events there will be bloggers and journalist looking for story ideas. While the idea of using offline marketing strategies for link development might seem foreign to some, it's not.
In a statement on Friday, Google said it has not paid any author, journalist, commentator or blogger to report or comment on any issues in this case. Google has been given clarification and a deadline of Friday to comply with a U.S.judge's order to...
Remember the traditional press release has the main purpose of garnering the attention of a journalist from a bona fide media outlet that can tell your newsworthy story to his or her audience. Write for the journalist, the search engines, the...
Though many consider Klimt one of the most influential artists of his time, author and journalist Dr. The work of once controversial and now revered Austrian symbolist painter Gustav Klimt are celebrated on Google’s homepage today, in honor of his...
Joseph Pulitzer caused a similar brouhaha back in 1887 when he recruited Nellie Bly, the famous investigative journalist, to fake insanity in order write an exposé of a mental institution for the New York World.
If you subscribe to a service like HARO (Help a Reporter Out), if there’s a journalist request that fits with your organizations’ expertise is there someone on hand that can be pushed forward to pitch for these opportunities?
It's sad that a tech journalist and his publication would paint all SEOs, info marketers, digital advertising agencies, social media marketers, small business owners trying to survive online, affiliate marketers, and others who sell in the online...
