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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. Twitter Speak From @ to Z – Terms & Definitions

    In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas" (number of followers is irrelevant).

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    We're in the dawn of brand journalism, a time when visual storytelling is paramount for social media success and overall content marketing. NYU journalism professor Jay Rosen's board on Pinterest is a perfect example of how high priced designers...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  5. Miami Heat Minority Owner Sues Google Over Unflattering Photo

    Investigative journalism, thanks to recent technological advances, may take the form of an individual - the blogger - publishing content on their own channel - the blog - and yet still finding protection under freedom of speech and fair use laws.