SEO News


  1. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. "There comes a time in every rightly constructed boy’s life that he has a...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story...

  4. 4 Critical Elements of a Successful Content Marketing Team

    A strong writer for a content writing strategy is one that has a background in online journalism or content creation. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...

  5. Twitter Speak From @ to Z – Terms & Definitions

    In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas" (number of followers is irrelevant).

  6. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    Earlier this year, Nieman Journalism Lab wrote a piece on a proposed Florida law that aimed to put the kibosh on the efforts of these mug shot businesses online. And a potential employer or neighbor might find that mug shot right in the search...

  7. Converged Media in Marketing Starts With Breaking Down Silos

    Singer joined in suggesting that his alma mater's journalism program was initiating a massive social media program. But it's actually a failure to have separate social media programs, but not have social media integrated throughout the entire...

  8. 12 Questions to Separate Social Media Experts From Pretenders

    While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields, may not be able to communicate and engage at the level needed to represent your company.

  9. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Branded Journalism First Google tried to kill the press release. Now BuzzFeed's president says company blogs are so yesterday. In a recent interview, BuzzFeed President Jon Steinberg said: Three years ago brands wanted to post things on their own...