The journalism industry is struggling. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
What's interesting is that, remember, the line between journalism and blogging in this digital age is extremely blurred. This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the...
The ones who will succeed will follow journalism and communications best practices regardless of the topic by doing routine editorial fact checking and confirming sources. In what is starting to become the new “normal” of tragedy, this week’s...
We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...
Gone are things like the “circulation statistics of the news source,” the “number of bureaus associated with the news source,” and other things associated with the kind of journalism that’s done in print.
In journalism, they say every good story should answer: Research is one the most important elements in great writing (and journalism). If you’re an SEO by trade or someone who doesn’t have a robust writing background, then you definitely should...
Write with a high level of journalism integrity (you can tell by their article titles, length, and quality). Many marketers fail to understand the fundamental role of a blogger. Marketers oftentimes get caught up in a campaign idea that they know...
Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...
As journalism 101 teaches, every writer must pay attention to the 5 Ws and the H to create a complete story: the who, what, when, where, why, and how. Bought anything off of Amazon lately without reading the reviews?
But it’s also true that traditional journalism sometimes fails to publish “what the world wants to know and share. A critic coined the term, "yellow journalism," as a damning label for all of this new kind of high-voltage content.
Investigative journalism, thanks to recent technological advances, may take the form of an individual - the blogger - publishing content on their own channel - the blog - and yet still finding protection under freedom of speech and fair use laws.
Backed by Tony Hsieh, Paul Carr is launching a news daily that will offer a new perspective on journalism – news with a touch of humor (if you know Carr’s writing, maybe more than a touch). So many headlines now read something like, “These Are The...
Where is Forbes when you need someone to call out the ridiculousness “quality” of SEO journalism these days? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google’s Chrome browser, Microsoft saves us...
How could they have ended up in a place where Manjoo, one of the most respected minds in tech journalism who, in my years of reading him, has proven to be a largely impartial and non-sensationalist in his headline writing describes the changes as...
Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links The results of our project are below: Average monthly Visits from Google News up 329% on last year (2010) and 994% on strongest year (2008)
Keep the amount of quoted material to a minimum and provide as much fresh insight, media, and original journalism on the topic as is possible. However, a recent report aims to penetrate that shroud by compiling survey data from content optimizers...
Writing for the web isn’t like traditional journalism; in fact, those who seemed to have the toughest time adapting came from print journalism. Until earlier this year, I wrote for several of the organizations now lovingly known as content farms (I...
Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links Now there are reports that at least two websites have finally started to see more search traffic and higher Google rankings. How did they do it?
Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links Many of these webmasters have depended on traffic from Google to pay mortgages and feed their families -- and many sites were forced to lay off staff and no doubt others have just...
