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  1. Do the PPC Engines Reward the Right Behaviors?

    Years and years ago, when I was in graduate school, I read an article published in the Academy of Management Journal called "On the folly of rewarding A, while hoping for B". Originally written in 1975, the article was already a classic, even at...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    SEO companies aim to get their client on the front page of Google and Bing, whilst PR companies aim to get their client on the front page of the Wall Street Journal. What PR knows is that one good article with the right placement (normally a...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...