There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide...
We've come to a crossroads in the world of SEO over the past year or so. Now your content expansion initiatives have to be of a certain caliber of quality to be effective. The days of generating pages solely for search engines, optimizing the hell...
Goal measurement is quite possibly the most important element of SEO itself…because it is the justification of the investment. Those new to SEO often want to base campaign success on surface value metrics such as rankings.
As SEO professionals or webmasters, we have built or maintained a website molded to our perception of what a site should be. But while piece-mealing an SEO project, band-aiding, or adding features/content, has the role of your site gone off course?
The day-to-day grind for many SEO professionals often involves honing in on the same set of targeted keywords, likely outdated, or pouring over the same analytical data with the hope of making an online presence that much better.
While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes there are quick tasks that can turn the needle. Over the years, I have heard many times from individuals desiring success in SEO, the...
Most Liked: #Winner How to Prove the Value of SEO in 10 Minutes by Josh McCoy Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most popular content of the year.
As the integration of search and social powers ahead, you should optimize your social search strategy by taking advantage of what’s happening on Bing. It’s now easier to share your search results, to view your friends’ interests and photos, and to...
I was a part of a much anticipated website redesign and relaunch recently. I fervently monitored post launch metrics, page crawl rate, 404s, indexed pages, and so on as any other anxious SEO professional would do.
Meet Josh McCoy at SES Chicago, where he will further disuss this topic in the SEO session on Day 3 (Nov. Keep these tips and no-nos in mind and you can keep yourself out of the CEO’s office. SEO Redesign: Teamwork First
Convincing others of the importance of organic search and the need for SEO management has admittedly become easier over the years. Many have followed suit with competitors to jump into SEO endeavors to keep pace and many are coming to see that...
If you do have a quality or duplicate content issue, Josh McCoy offers some advice on how to recover in his post "Algorithm Updates, Duplicate Content & A Recovery". A Panda refresh will be rolling out over the next few days, Google today announced...
Like many in search engine optimization, I watch the major algorithmic updates or “boulders” roll down the hill from the Googleplex and see which of us will be knocked down. For those of us who get squashed, we stand back up, dust ourselves off...
One of the many important on-page SEO elements is having a keyword-relevant URL for a given site page. I was going to say the widely used term “keyword-rich” but that is often misunderstood and usually results in the spamming of site URLs.
Search engine optimizers and SEO clients alike tend to often fall into a daydream state coveting the attainment of the first place ranking for their industry’s top keyword(s). You should in fact wish for this, and no doubt work for it.
To be quite honest, the world of search engine optimization (SEO) can be tiresome because "what works" is constantly changing. This is the product of algorithm updates and the need to adapt to these updates with revised techniques and strategies.
Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms.
Josh McCoy wrote a great article earlier this month about internal linking. Based on the best practices laid out by McCoy and others we gathered from industry sources, we evaluated the websites’ internal links for how well they comply with several...
In a search marketing environment where linking is all the rage, we tend to forget that just as important are the links we maintain internally on our sites. What is the point of garnering a great inbound link profile if your site can hardly be...
Personalization is here! Wait, it was kind of already here, so now is it “totally” here? It’s often hard to dissect how far we are into personalization already as we work past the ramblings of many who are angry that Google and Bing might actually...
