SEO News

Joseph Kerschbaum

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. PPC Management: Your Past, Present & Future

    Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. There are a few factors that may cause unqualified traffic, such...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    All great parties must come to an end. The same goes for your crazy-bananas high tide of seasonal sales extravaganza. After the holiday rush is over, a hangover may set in, causing disorientation, grogginess, and denial that it all had to come to...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Q4 happens at the same time every year – yet, somehow people are always surprised when it arrives! Often November rolls around and businesses haven't even started thinking about how to navigate the holiday season.

  7. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as...

  8. A Strategy Map for Google Display Network Success

    The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you need...

  9. Conflicting PPC Trends: What They Mean & How to Fix Them

    When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. As disturbing as this discrepancy may be, it can also help...

  10. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Optimizing PPC campaigns with faulty data is like driving with an upside down map. You’ll end up in the exact opposite direction of your destination. Irregular performance data can be caused by technical glitches, seasonal fluctuations, other...