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Joseph Campbell

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  1. How to Find a PPC Niche & Attract Customers

    This is based on Joseph Campbell’s Hero’s Journey model, which teaches that all human beings follow the same basic life path on their way to authenticity and fulfillment. In search marketing, you often have a lot more control over those factors...

  2. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    Hero's Journey, Joseph Campbell Susan Bratton, co-founder and CEO of Digital Life Media, opened SES San Francisco 2011 this morning with her keynote Conversion Triggers. Packed with tools and real-life persuasion marketing lessons, her presentation...