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  1. SearchDay | Social Media Madness -- The Sweet 16

    The group's charter members include executives from IAC, Dow Jones Online, The . SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to be your Valentine. Social Media Marketing 101, Part 2 SEW EXPERTS: SEM 101 Social media...

  2. SEW Experts: Social Media Marketing 101, Part 2

    In today's SEM 101 column, "Social Media Marketing 101, Part 2," Ron Jones shows that to leverage it correctly, you must consider first what you want to accomplish. Social media marketing can be a great arrow in your quiver of marketing tools.

  3. SEW Experts: Social Media Marketing (SMO) 101, Part 1

    In today's SEM 101 column, "Social Media Marketing (SMO) 101, Part 1," Ron Jones outlines some basic types of social media sites. Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a...

  4. SEW Experts: Link Building 101, Part 2

    In today's SEM 101 column, "Link Building 101, Part 2," Ron Jones examines off-page SEO factors, with five methods you can start using right now to build links. Last week, we looked at on-site linking best practices.

  5. SEW Experts: Link Building 101, Part 1

    In today's SEM 101 column, "Link Building 101, Part 1," Ron Jones suggests using the same concept and applying it to your internal linking structure. The concept of getting backlinks to a page internally is sometimes overshadowed by trying to...

  6. SEW Experts: Web Analytics 101, Part 1

    In today's SEM 101 column, "Web Analytics 101, Part 1," Ron Jones explains that without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.

  7. SEW Experts: Search Ad Quality Score 101, Part 2

    In today's SEM 101 column, "Search Ad Quality Score 101, Part 2," Ron Jones shows you how to create landing pages that will lead to conversions, which is the ultimate goal. Getting a good quality score requires that you create relevance and...

  8. SEW Experts: Search Ad Quality Score 101, Part 1

    In today's SEM 101 column, "Search Ad Quality Score 101, Part 1," Ron Jones takes a closer look at what affects the quality score. It's been about two years since Google and Yahoo implemented their quality score algorithms.

  9. SEW Experts: SEO Site Structure 101, Part 2

    In today's SEM 101 column, "SEO Site Structure 101, Part 2," Ron Jones continues exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements. We began our discussion of site structure last week by...

  10. SEW Experts: SEO Site Structure 101, Part 1

    In today's SEM 101 column, "SEO Site Structure 101, Part 1," Ron Jones explains how search engines crawl your site and why it's important to pay attention to site architecture. You've heard about keyword research, optimized copy and link building...

  11. Keyword Discovery 101, Part 1

    Welcome to this new column outlining SEM fundamentals. In the course of the next year, I'll cover the basics of PPC, SEO, analytics, social media, and other related topics. Let's kick off this series by looking at keyword discovery.

    Published
  12. SEW Experts: Keyword Discovery 101, Part 1

    In today's SEM 101 column, "Keyword Discovery 101, Part 1," Ron Jones begins to outline a sound keyword strategy. Developing proficiency for identifying and refining your keywords crosses many disciplines.

  13. SearchDay | Post-Cyber Monday Marketing Ideas

    A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.

  14. A Look Back, and a New Beginning

    What kind of SEM education is out there and which is right for you? SEM.edu in Review There were many positive comments about the article being a great LinkedIn primer, which is also a great segue into my new column, "SEM 101.

    Published