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  1. Click Fraud 101

    Yahoo Search Marketing's Click Fraud FAQ explains click fraud and their click protection system. Click fraud often comes up in discussions with clients and during training seminars. Is this something you should worry about?

  2. SEW Experts: Web Analytics 101, Part 1

    In today's SEM 101 column, "Web Analytics 101, Part 1," Ron Jones explains that without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.

  3. SEW Experts: SEO Site Structure 101, Part 1

    In today's SEM 101 column, "SEO Site Structure 101, Part 1," Ron Jones explains how search engines crawl your site and why it's important to pay attention to site architecture. You've heard about keyword research, optimized copy and link building...