Jon Swallen

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Paid Search Spend Down 6.4% in Q4 2011 [Report]

The contrast of resilient TV spending and waning budget allocations to other traditional media was plainly evident at the end of 2011,” said Jon Swallen, SVP of research at Kantar Media Intelligence North America.

by ClickZ • Published March 13, 2012
Svp • Digital Media • North America • Tv • Percent • Internet • Paid Search • Traditional Media
Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]

Asked about the disparity, Jon Swallen, SVP of research at Kantar Media North America, noted Google's results include search, contextual, and other ad formats and said Kantar limits data collection to the top 20,000 subdomains per month.

by ClickZ • Published December 21, 2011
Wpp • Google's • Paid Search • Google Api • Display Advertising • Internet • Svp • Advertisers • North America