SEO News

Jon Schepke

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  1. Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. Today, marketers must ensure their brands are visible where and when their customers are looking for them...

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the...

  3. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s time to take a deeper look at mobile ad networks. By 2012, according to eMarketer, 50 percent of mobile devices will be...

  4. Google Place Search: Location Information Just Became More Critical

    The rollout of Google's new Place Search is dramatically redrawing the search marketing landscape. It's more critical than ever for businesses to implement a local search, online review, and search engine optimization (SEO) strategy to achieve...