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  1. Visual Storytelling: The Key Weapon to Content Marketing

    An entirely different, but highly related aspect of this conversation also includes the concept of data visualization, most often exemplified in infographics. Also consider the use of contests and hashtags (Red Bull’s #summeriscoming contest) to...

  2. 7 Tips to Start Making Meaningful Connections on LinkedIn

    In order to successfully market your company on a platform like LinkedIn, it's essential that you focus on meaningful conversation and engagement rather than constant brand boasting. Join our team congratulating them for a job well done!

  3. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    In a recent conversation with DataPop’s Tal Halpern (Marketing) and Dave Schwartz (Client Services), I had the opportunity to pick their brains. In 2004, it became clear writers needed to join forces if we were to compete with overseas firms for...

  4. ModCloth Converts Customers into Brand Evangelists with YouTube

    Basically, just tune into your community and join the conversation. Just ask Susan Gregg Koger and Eric Koger, husband and wife co-founders of ModCloth.com, an online-only retail operation that started in a college dorm room and has since grown to...