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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The conversation then jumped to Reddit, where Don's "The Perfect Jeans for the Perfect Body" line found its way onto some distasteful memes. The Conversation Sometimes consumers ignore your content, sometimes they react to it the wrong way, and...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Get involved and join the conversation. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    With 'planned agility' brands can make a splash, join the conversation and BE the conversation with video in Super Bowl XLVIII. Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads...

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  5. Sequencing the DNA of the Perfect Comment [Study]

    They were asked to select one of four sample articles, whichever one they were most interested in reading, and given 16 comments from the selected article, one at a time, and asked to rate them on a 5-point scale against nine separate criteria...

  6. Visual Storytelling: The Key Weapon to Content Marketing

    An entirely different, but highly related aspect of this conversation also includes the concept of data visualization, most often exemplified in infographics. Also consider the use of contests and hashtags (Red Bull’s #summeriscoming contest) to...