But a number of bloggers and journalists will have to make choices – trying to cover the most important sessions over the four-day Search Engine Strategies 2008 Conference John Tawadros, Chief Operating Officer, iProspect Speakers: • Shashi Seth...
Everybody loves a comeback story. It's resiliency at its best. And history is full of examples of icons that slowly faded away – or fell from grace with a thud – but later climbed their way back on top.
In today's SearchDay, "Search and the Comeback Kid: Part 1," John Tawadros chronicles the rise, fall, and rise again of this old friend with a new twist. There's a hot new ad unit that all the search marketers are talking about.
Search doesn't live in a vacuum, as John Tawadros has written here several times. Integrating a search campaign with other kinds of online marketing campaigns is becoming increasingly important. A new offering from Lyris, formerly J.L.
Last month, I wrote about three options to integrate search into your overall marketing in order to maximize your returns across all channels. Specifically, it covered the pros and cons of partnering with various types of firms that offer search...
In this week's SearchDay, "Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners," iProspect's John Tawadros shares six factors that should help you pull it all together. There are a few different ways to integrate search...
I like options, especially during the summer. And while I can get by with the basics – chocolate, vanilla, and strawberry – I much prefer their cultivated cousins, like New York Super Fudge Chunk, Cherry Garcia, or my favorite, Chunky Monkey.
In today's SearchDay, "Searching for Options: Integration Spells Sweet Success," John Tawadros writes that while options abound, successful integration has its rewards. Integration in search is like integration of Ben & Jerry's ice cream flavors.
I've been displaced. I'm not being found as much as I was. I'm losing visitors. All because of Google's Universal Search. What were they thinking? Why are they doing this to me? Sound familiar? Google's switch in May to Universal Search has more...
John Tawadros, COO of iProspect, will help calm your nerves with his advice for using Universal Search to your advantage in today's SearchDay, "Google Universal: Friend or Foe? Google's switch in May to Universal Search has more than a few...
"But can't I just optimize my U.S.site and then translate it? Sound familiar? I can't tell you how many times I've heard that from large global organizations. If only it was that easy. Unfortunately, it's not.
John Tawadros takes a look at what's involved in today's SearchDay, Is Your SEO Strategy Global? Developing a global SEO strategy is not an easy undertaking – not by a long shot. However, if you have a worldwide presence, or plan to have one in the...
Most of us have a goal we are pursuing. Some of us want to retire early, others want to run a marathon, and some dream of buying a house. Whatever the goal, achieving it requires focus, effort, and commitment, as well as paying attention to its...
Most of us have a goal we are pursuing. Some of us want to retire early, others want to run a marathon, and some dream of buying a house. Whatever the goal, achieving it requires focus, effort, and commitment, as well as paying attention to its...
In today's SearchDay, "Data Mining: The Heart of Analysis, Part 2," iProspect COO John Tawadros discusses the importance of examining the correlations between online and offline channels, and helping all these efforts work in tandem.
Now that it's been a month since discussing how to push the needle in paid search via analysis, it's time to consider what's next. As you may recall, Part I mentioned that you should never look at paid search in a vacuum, and that the analysis...
Over the last few years, so much of the talk in our industry has been about tracking ROI, and how it's imperative to be able to do so before spending a single dollar on paid search. Agreed. So with all that talk, it would seem obvious that by now...
The answer lies in the data, according to iProspect's John Tawadros. In today's SearchDay, Tawadros takes a look beyond the basics to examine the ways true analysis can help you improve ROI of your paid search campaigns, as well as related...
It's now an asset management platform," said John Tawadros, VP of client services and technology at iProspect. Two new search ad management platforms launched this week. One, from ChannelAdvisor, focuses on the needs of online retailers.
The Bigger Question of SEO - John Tawadros of iProspect weighs in on the recent debate over the complexity and value of SEO, a conversation ignited by the comments by Dave Pasternack and Kevin Lee of Did-It.
